ROLE: DIRECTOR & EDITOR
PRODUCTION COMPANY: ANDY & JAMES TURNER
ANDY TURNER REACHED OUT TO ME IN LATE FALL OF 2024 AND ASKED ME IF I COULD DIRECT A CAMPAIGN HE AND JAMES TURNER HAD JUST LANDED WITH JOOLA PICKLEBALL. THE CATCH? IT WAS TO ANNOUNCE THEIR COLLABORATION WITH ANDRE AGASSI. AND YES, ANDRE WOULD BE THERE IN PERSON FOR THE SHOOT FOR 2 DAYS. I WOULD STOKED. AND NOT ONLY THAT, BUT HIS WIFE, THE LEGENDARY STEFFI GRAF WOULD ALSO BE THERE. MY MIND STARTED SPINNING WITH THE THOUGHT OF HAVING TO INTERVIEW THESE TWO, BUT COULDN'T WAIT. ANDY WANTED A STRONGER STORY APPROACH FOR THE CAMPAIGN THAT LEANED INTO THE NOSTALGIA COMBINED WITH THE NEW LOOK/FEEL OF JOOLA PICKLEBALL. IT WAS A THRILLING SHOOT IN LAS VEGAS, NV JUST BEFORE THANKSGIVING. THE RESULTS WERE AMAZING. I ALSO OVERSAW POST PRODUCTION WITH AN AMAZING TEAM OF EDITORS FOR MANY DELIVERABLES, BUT GOT TO CUT THE ONE YOU SEE ABOVE. EPIC STUFF.