THE TASK FOR THIS AD WAS SIMPLE: FIND A CALIFORNIA BEACH AND SHOOT AT GOLDEN HOUR. I TEAMED UP WITH DP NATE BONSELL TO SHOWCASE THE GOLDEN FLAVOR OF PACIFICO CERVEZA IN ONE OF THE MOST BEAUTIFUL COASTLINES IN THE WORLD. WE WANTED TO MAKE SURE THE PRODUCT APPEARED AS THE "HERO" OF THE PIECE AS WE WEREN'T FOCUSING ON TALENT. WE WERE HAPPY WITH THE RESULTS.