EVAN ROGERS - TEDxUnityPark

ROLE: DIRECTOR & PRODUCER

PRODUCTION COMPANY: EVAN ROGERS FILM LLC

IN OCTOBER OF 2023, I STARTED TO PUT TOGETHER ASSETS FOR A MARKETING CAMPAIGN FOR TEDxUNITYPARK, AN EVENT I ORGANIZED WITH TEDx IN GREENVILLE, SC. WITH OUR THEME BEING MOVEMENT, I WANTED TO PUSH MYSELF TO DO A HIGH ENERGY / YOUTHFUL SPOT THAT MATCHED OUT TARGET AUDIENCE. I FELT THE BEST WAY TO DO THIS WAS TO USE FIXED PERSPECTIVE AND A 12MM LAOWA LENS. THE GOAL FOR THE SPOT WOULD BE FOR THREE INDIVIDUALS TO GET A NOTIFICATION THAT MAKES THEM AWARE OF THE EVENT AND KICKS THEM INTO GEAR TO GET THERE ON TIME. I WAS THRILLED WITH THE RESULTS AS IT HELPED CREATE AWARENESS IN THE CAMPAIGN FOR OUR EVENT WITHOUT SAYING WHO ARE SPEAKERS WERE OR WHAT WAS IN STORE THAT DAY. WE LAUNCHED THE AD IN JANUARY OF 2024.